Chess Advertising Group is raising the bar for responsible AI.
At a time when artificial intelligence is transforming the global advertising industry, Chess takes a step no other agency in Puerto Rico has taken: the formal implementation of an Artificial Intelligence Governance Manual specifically designed to protect its clients, elevate creative quality, and establish an unprecedented standard of accountability in the local market.
This is a comprehensive framework aligned with the most rigorous international standards — including the NIST AI Risk Management Framework and NIST SP 800-53 from the U.S. Department of Commerce — and adapted to the operational reality of an agency that handles brands, confidential strategies, and campaigns that reach millions of consumers.
AI adoption in advertising is already a present reality. The problem is that most agencies do it without structure, without controls, and without transparency toward their clients. What happens when a confidential brief is uploaded to a tool that uses that data to train its models? Who is accountable when a deliverable generated by AI cannot be registered as the client’s intellectual property because it legally has no human author? Chess decided not to ignore these questions.
The Manual establishes concrete protections: an anonymization protocol that prevents the exposure of confidential data, a 55% Human Transformation Rule that ensures every deliverable is legally protectable under copyright law, an Official Tools Registry that eliminates the clandestine use of unevaluated platforms, and a mandatory training program for the entire team.
For the brands that work with Chess, this means certainty: their information is protected, their deliverables are legally theirs, creative quality is not sacrificed for efficiency, and there is a formal accountability system behind every piece. In a market where any agency can say it “uses AI,” Chess can demonstrate how it uses it, under what controls, and to what standards. That difference is contractual, legal, and verifiable.
The creation of this Manual was developed by Lintryxs, a firm specializing in Business Optimization & AI Integration, whose expertise in technology governance and regulatory frameworks made it possible to build a document that meets international standards and is designed for the specific reality of the creative industry. Chess recognizes and thanks Lintryxs for their vision, technical rigor, and commitment to excellence in this pioneering project.
Chess’s message to the market is clear: the era of using artificial intelligence without structure, without transparency, and without accountability is over.
About Chess — Advertising agency based in Puerto Rico dedicated to creating campaigns that connect brands with audiences through strategy, creativity, and responsibly governed technology.
About Lintryxs — Business Optimization & AI Integration firm specializing in governance, strategic artificial intelligence implementation, and organizational process optimization.
